| "...public support depends
upon public awareness, involvement, and education.
Watershed awareness campaigns and education programs
can help people who live, work, and recreate in
a watershed understand what the problems are and
how they can help remedy them."-- Top
10 Watershed Lessons Learned: Lesson #9 |
- No one that I spoke with while distributing information
about the survey had ever heard of the watershed approach,
the watershed council, or any of the associated activities.
The Watershed Approach assumes
a high level of participation and action from public
stakeholders and draws heavily on the resources of the
community residents. Watershed teams like the Council
or monitoring groups provide not only research and experience,
but ties to the community so that projects needing public
support (financial or otherwise) can find a receptive
and educated audience.
However, this requires a committed investment in education
and outreach. The concept of a watershed-- what it is
and why we care about it-- is difficult enough to understand
without adding complicating vocabulary like "Action
Plan Strategy."
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Certainly, none of this is news. Education and
Outreach have always been sticking points in watershed-level
planning and many successful organizations point
to them as key elements of their success.
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The asset map,
due to be released in June for Rhode Island Rivers Day,
should go a long way toward the Woonasquatucket's infiltration
into Rhode Island homes, work, schools, and glove compartments.
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In addition, RI DEM released a watershed outreach
placemat in April that
is being distributed statewide and serves
to build awareness of what watersheds are, ways
to help protect the environment, and identifying
a new kind of Rhode Island boundary.
Outreach is a continual process, however, and
requires not only creative but also aggressive
and persistent strategies. See Recommendations--
For WRWC for some specific examples.
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