Communication In Water Contamination Events

  How can print materials be analyzed?

Methods: Materials Analysis

Print materials can be analyzed in two different ways:

  • Is the document readable? Readability is defined as the grade level at which a document is written. This measurement is based on the number of syllables in each word and the number of words in each sentence in a particular piece of text.
  • Is the document comprehensible? Comprehensibility is defined as the overall understandability of a text, based on more than just the difficulty of the vocabulary and the words themselves. It is based on more subjective qualities such as the relevance and appropriateness of the information being presented.

These two methods of analysis reach reveal different qualities of a document, and both contribute to understanding if the document will be useful.


Readability
There are several different ways to analyze the reading level, or the grade-level at which a piece of text is written. Some of the different tests available are the Frye, Dale-Chall, Flesch Grade Level, Flesch Reading Ease, FOG, SMOG, FORCAST, Powers-Somner-Kearl, and Spache. To measure the reading level of a text, view the directions for some of the more commonly used tests.

Common reability formulas:


These tests are based on vocabulary as measured by the number of syllables per word, sentence length, and the number of sentences per paragraph.

Design tools can also contribute to readability and to the usefulness of a document. For example, crowding many words into a small space, or using long lines stretching across a page can be daunting for the reader. In addition, designing text so that important information such as instructions and numbers to call for more information are buried in the middle of paragraphs means that they will likely be overlooked (19).

Example: Low Reading Level

Why can Brownfields be dangerous places?
#1 Dangers you can see
There are two kinds of dangers, or risks at Brownfield sites--things you can see, and things you can't see. Things you can see, like broken windowns and glass, rotten wood floors, rusty nails and pipes, and old barrels, are a problem. All of these things are dangerous. Children playing at an old Brownfield site have the most risk to get hurt. They can find old underground storage tanks, and they can fall in. (6)

Example: High Reading Level s

In addition to the animal studies, a number of epidemiological studies of workers exposed to PCBs have been performed. Results of human studies raise concerns for the potential carcinogenicity of PCBs. Studies of PCB workers found increases in rare liver cancers and malignant melanoma. The presence of cancer in the same target organ (liver) following exposures to PCBs both in animals and in humans and the finding of liver cancers and malignant melanomas across multiple human studies adds weight to the conclusion that PCBs are probable human carcinogens. 
(http://www.epa.gov/opptintr/pcb/effects.html)


Comprehensibility

Making a document comprehensible means more than ensuring that it is written at a lower grade level. In fact, current research is showing that reading level is less and less important in affecting the comprehension and usefulness of a document.

Comprehensibility tries to make the material accessible and useful to readers.

To determine comprehensibility, ask questions like:

  • What level of background knowledge does the reader need in order to benefit from this information?
  • Are there sections which are easy to read, in terms of vocabulary and sentence structure, but difficult to understand, in terms of concepts and ideas?

When trying to convey scientific or technical information, there are other issues to be considered as well.

Comprehensibility is a slightly less easy to measure concept than readability, because there is no numeric way to score the comprehensibility of a document.

Other comprehensibility indicators:

  • Is important information highlighted and easy to find?
  • Are there clear directions on what action should be taken based on the information given?
  • Is the information presented in such a way as to deal with scientific literacy and cultural concerns?
  • Is the message clear, and not cluttered with irrelevant details?

Example: Not Very Comprehensible

What is an Acanthamoeba infection?
Acanthamoeba are microscopic ameba commonly found in the environment. Several species of Acanthamoeba have been found to infect humans, A. culbertsoni, A. polyphaga, A. castellanii,
A. healyi, (A. astronyxis), A. hatchetti, A. rhysodes
, and possibly others.
How does infection with Acanthamoeba occur?

Acanthamoeba can enter the skin through a cut, wound, or through the nostrils. Once inside the body, amebas can travel to the lungs and through the bloodstream to other parts of the body, especially the central nervous system (brain and spinal cord).
Through improper storage, handling, and disinfection of contact lenses, Acanthamoeba can enter the eye and cause a serious infection.
(http://www.cdc.gov/ncidod/dpd/parasites/acanthomoeba/factsht_acanthamoeba.htm
)

Example: Fairly Comprehensible

Whether you have type 1 or type 2 diabetes, what, when, and how much you eat all affect your blood glucose. Blood glucose is the main sugar found in the blood and the body's main source of energy.
If you have diabetes (or impaired glucose tolerance), your blood glucose can go too high if you eat too much. If your blood glucose goes too high, you can get sick.
Your blood glucose can also go too high or drop too low if you don't take the right amount of diabetes medicine.
If your blood glucose stays high too much of the time, you can get heart, eye, foot, kidney, and other problems. You can also have problems if your blood glucose gets too low (hypoglycemia).
Keeping your blood glucose at a healthy level will prevent or slow down diabetes problems. Ask your doctor or diabetes teacher what a healthy blood glucose level is for you.
(http://www.niddk.nih.gov/health/diabetes/pubs/eating/nutri.htm)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So, what was the readability of the documents given to Pascoag residents?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So, what was the comprehensibility of the documents given to Pascoag residents?

What were the findings from this materials analysis?

Jessica Galante

Center for Environmental Studies, Brown University Last Updated 5/10/03