The ‘Old’ Jamestown Bridge

and Prospective Fishing Pier

Public Perception and Opinion

Preliminary Study

 

 

 

 

 

 

 

ES 125 – Environmental Communications

Course Project, Fall 2003

Executive Summary

 

 

 

Prepared by

Lauren E. Oakes ’04

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brown University

Center for Environmental Studies

Box 1943

Providence, RI 02912

401-863-2715

 

 

 

February 2004

BRIEF HISTORY

 

In 1987, State legislation mandated the demolition of the old Jamestown Bridge and construction of a public fishing pier in North Kingstown. Rhode Island State Law 24-12-51.1 directed the Department of Transportation to demolish 2/3 of the old Jamestown Bridge and to construct a public fishing pier with the remaining 1/3 portion on the North Kingstown side. The Department of Environmental Management was also directed to develop and maintain this public park.

For over a decade now, finances, politics, and public debate on the future of this state land, have delayed significant progress in the project. Recently, however, with increased pressure from the U.S. Coast Guard to demolish the bridge and the allocation of funds for demolition by Governor Carcieri, momentum is gaining, and so is the public debate. With the proximity of this project to residential areas, there are a number of public concerns about maintenance, management, aesthetics, and user groups of the prospective fishing pier.

This study, a portion of a larger research project still in progress, involved interviewing 19 representatives from stakeholder groups in November and December of 2003 to gather information on the opportunities and obstacles in communications planning for the old Jamestown Bridge demolition and construction of a public fishing pier.

 

METHODOLOGY

Under the supervision of Professor Christina Zarcadoolas, undergraduate and graduate students from Brown University course Environmental Studies 125: Environmental Communications designed and implemented this preliminary study. Student researchers looked at four stakeholder groups: 1) abutting residents, 2) Town Council and non-governmental organizations, 3) affiliated fishers and 4) non-affiliated fishers. Students gathered information about these target audiences to best inform effective communication strategies. Primary research consisted of interviews conducted in November and December with 19 representatives from target audiences.  Secondary research consisted of review of news/media coverage, investigation of other state’s successful piers, and general study of coastal access and management in Rhode Island.

The goal of this primary and secondary research was to identify current attitudes towards plans for the old Jamestown Bridge and identify opportunities for community partnerships. Incorporating this research into recommendations, students proposed specific communications plans for the objectives of fostering greater levels of acceptance of the prospective pier, cultivating increased levels of trust between state planners and citizens, increasing public involvement, planning to create community partnerships, and developing plans and feedback methods for future maintenance and management of the public space.

 

FINDINGS

• The fragmented nature of the state mandate for demolition of the old bridge, construction of the pier, and management of the public space makes planning difficult, as it requires extensive cooperation between two separate state agencies, DOT and DEM.

 

• Effective management plans and the funds to sustain both management and maintenance are a necessity. The lack of these firm plans and funding has lowered support for the pier and created anxiety amongst some N. Kingstown residents and council people.

 

• Representatives from a variety of stakeholder groups have expressed their concerns on the need for adequate and accessible parking, lighting, guardrails, benches, wheelchair access, and regular trash pick up.

 

 • Lack of trust between citizens and state agencies acts as a barrier to successful planning. This sense of distrust emerges from the long duration of planning for demolition of the old bridge and construction of the new bridge, which has been highly publicized in local newspapers since the early 1990’s.

 

• Local opposition, a not-in-my-back-yard sentimentality, exists amongst abutting residents, who hold political weight with North Kingstown Town Council. The Town Council has publicly expressed a variety of concerns, mainly who will bear the financial burden of maintenance once the pier is built and who will bear the social burden of ensuring the pier is managed properly.

 

• Despite local opposition to the prospective fishing pier amongst abutting residents and the Town Council, there is a breadth of support for the project within a number of state and local organizations and stakeholder groups, from sport fishing associations like the Rhode Island Bass Federation to non-profits such as Save the Bay or the Audubon Society to North Kingstown small businesses, and minority groups such as the South East Asian community in Rhode Island.

 

• Citizens’ knowledge of project plans comes primarily from local news sources and word of mouth within their stakeholder groups. Local bait shops have high contact with non-affiliated and affiliated fishers and are a potential source of information dissemination.

 

• Immigrants and speakers of other languages represent a distinct potential user group. There is no present infrastructure for DOT and DEM to communicate with this population on present plans or prospective management issues.

 

• Communication theory suggests that local interests and concerns will peak when the dramatic event of demolition begins.

 

PRELIMINARY RECOMMENDATIONS

 

• Developing direct lines of communication between stakeholders and planning state agencies DEM and DOT can potentially broaden support for the prospective fishing pier, raise financial and social resources to contribute to effective management, and establish a strong infrastructure for the dissemination of information about the project.

 

• Two clusters recommended establishing a “Friends of the Fishing Pier” umbrella organization as means of channeling information and resources between citizens, stakeholder groups, and the planning stage agencies. This umbrella organization can ultimately help organize events at the pier for both fundraising and educational purposes.

 

• DEM and DOT can effectively communicate plans with the news-reading public by cultivating media relations with those reporters who have consistently covered news related to the old Jamestown Bridge. Collaborative press releases, written by the DOT and DEM, can help communicate the partnership of these planning agencies in the project and aid in developing trust with citizens and potential pier user groups. 

 

• Direct mailings to the abutting community have the potential to foster trust between residents and the planning agencies as well as increase acceptance of the pier project.  Low cost given the size of Plum Beach and Plum Point, these mailings would communicate the joint commitment of DOT and DEM to the demolition and construction projects; explain funding sources and progress; and detail specific construction and pier management plans.  

 

• Shop owners and clerks from local bait and tackle can and should serve as a method of disseminating information about the pier. These locations are appropriate for postings on pier regulations and community activities and can target English speakers as well as speakers of other languages.

 

• A multi-lingual informational hotline, various print media such as press releases, direct mailings, or brochures adapted for different languages and literacy levels, as well as local advertisements on public transportation were recommended as methods of disseminating information to speakers of other languages. These modes of communication were secondary, however, to the chief recommendation for human contact and grassroots education elements for successful integration of non-affiliated fishers and speakers of other languages. Using existing community organizations as sources for distributing information could easily break down language barriers as well as trust issues to best disseminate information to this potential user group.

 

• Planning agencies should seek citizen input and strengthen communication efforts with the public as demolition nears. The heightened interest in the future of the N. Kingstown waterfront, caused by the start of demolition, also provides a window of opportunity to pull together community resources and support for a fishing pier.

 

RECOMMENDATIONS FOR FURTHER RESEARCH

• Researching other local or out-of-state partnership organizations such as “Friends of India Point Park” could further reveal how a “Friends of the Fishing Pier” public space group can pull resources together and garner support for the project.

 

• Looking into whether or not any one organization is willing to spearhead a “Friends of the Fishing Pier” umbrella organization could also help streamline support and pull resources together. Further contact with Save the Bay on this topic is recommended. How ‘political considerations’ may influence the involvement of state planning agencies in orchestration of the supporting NGO’s is also a topic of further investigation.

 

• More extensive qualitative research of the perceptions of abutting communities could provide a better understanding of the ranging levels of opposition and potential levels of support for the prospective pier. Cultivating relations with representatives within the abutting community who may be able to advocate his/her opinion aligned with DEM/DOT goals could help foster local support of the project.

 

• Further research into what R.I. immigrant and ethnic community organizations are directly involved with non-affiliated fishers and speakers of other languages is critical to bringing this stakeholder group into the planning process and ensuring that the future pier is accessible to everyone who would like to use it.

 

CONTINUING ON

Lauren Oakes, a senior undergraduate student in Environmental Studies, is presently expanding upon the preliminary work of ES125. Her thesis research will address:

 

• What are the possible scenarios for a strong collaboration between various user groups to plan for a public space on the North Kingstown Waterfront?

• Where are stakeholders aligned, and what are the real barriers to the success of a public fishing pier or bike path?

 

This is being accomplished through more extensive interviews with representatives from stakeholders and potential user groups, background research, as well as in-depth review of related media coverage over the past fifteen years.